While New York celebrated Bridal Fashion Week, Philadelphia had a unique bridal event of its own – The Wedding Dress Party. The bridal dress resale and dress auction took place on Sunday, October 14th at the historic Stotesbury Mansion in Rittenhouse Square in Philadelphia, Pa.
Nicole Farmer, a Philadelphia area native and founder of Consigned Events, LLC, came up with the event idea that benefited both former brides and brides to be, as well as young women with breast cancer. “As a recent former bride and an admirer of wedding dresses since I got my first Vera Wang keepsake book, the event was a no-brainer”, she says, “I now own a beautiful dress and also would like to get a return on my personal and financial investment, by saying good bye to my dress in a fun and unforgettable way. There had to be others like me, and the idea of The Wedding Dress Party was a perfect fit.”
The Wedding Dress Party was no doubt a success as brides filled the ballroom of the mansion to watch the dress couture dress runway couture show compiled of breast cancermodels from the charity, Young Survival Coalition of Philadelphia, a charity dedicated to helping young women diagnosed with breast cancer.
But The Wedding Dress Party was about more than the brides to be and former brides. It was about how a wedding dress can pay it forward. “There were some survivors who have not yet had their moment to walk down the aisle”, says Farmer “but at the party they were walking down the runway in a fabulous wedding dress and showing off how much of a survivor they truly are. ”
Based on the number of brides walking away from the event with fabulous wedding dresses for less, future Wedding Dress Party events are planned for multiple cities. The next event however will take place in Philadelphia as a pop-up swap party in November, 2012.