Interactive Visual Design Kicks Off National Art Exhibition Red Bull Art of Can

Interactive Visual Design Kicks Off National Art Exhibition Red Bull Art of Can

Dilworth Park and the west façade of Philadelphia’s City Hall will serve as a setting and canvas for a unique visual art installation beginning on Thursday, October 1.

The piece is part of the 2015 Red Bull Art of Can exhibition, which will showcase artwork submitted by designers, animators, sculptors and artists of all disciplines as part of a nationwide creative competition to create pieces inspired by the Red Bull can.

On opening night, the west façade of City Hall will be the focus of a fully interactive light projection display that will highlight the historic architecture and enable the public to control directly what is projected onto City Hall building and ‘remix’ the content to create unique audio-visual compositions.

“The Center City District is delighted to welcome the Red Bull Art of Can exhibit to Dilworth Park, where the creative work of artists from across the country will be on display for eight days,” said Paul R. Levy, President and CEO of the Center City District.

The exhibit, which is free and open to the public, will transform Dilworth Park into an outdoor interactive, digital and physical art gallery until Thursday, October 8. It will feature the works of the 30 competition finalists who were selected by a panel of judges from the art community, with winners announced on opening night. The art showcased will be in varied media including sculptures, paintings, animations, stop-motion video clips and interactive installations.

This will be the only Red Bull Art of Can event to take place globally in 2015, and the City of Philadelphia was specifically chosen because of its creative culture and famed public art.

Award-winning Philadelphia visual art studio Klip Collective is creating the projection mapping installation, the design of which celebrates the building’s architecture.

“We’re especially pleased that Red Bull has also commissioned Klip Collective of Philadelphia to animate and illuminate the west façade of City Hall, updating with digital technology the lighting of this National Historic Landmark that CCD first did in 2005,” added Levy.

In addition to the main awards presented as part of the event, attendees will be able to vote for their favorite piece in the People’s Choice Award, by using the hashtag of the specific piece during exhibit week.

Red Bull Art of Can 2015 runs Thursday, October 1, to Thursday, October 8, at Dilworth Park in Center City Philadelphia. Opening weekend events will take place on October 2 and 3 from 7 to 10 p.m. and are free to attend.

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