NXC54lpl-2448-3264CsTXxxoA-4272-2848In a city with more than 40 Starbucks locations, a Philadelphia native is bound to have a shot at winning the coffee giant’s newest White Cup Contest.

What is the new White Cup Contest? It’s a simple concept. Starbucks is giving its store partners – know to the lay public as employees – an opportunity to express their creativity through an internal design competition called the Starbucks Partner White Cup Contest.

The contest – launched this week and running through Friday, February 20 – invites U.S. Starbucks partners to decorate an iconic Starbucks white cup with hand-drawn art, take a photo of the cup design, and share it through Facebook, Twitter or Instagram using #PartnerCupContest as a hashtag. Three partner cup designs will be selected and printed on reusable tumbler, which will be available for purchase later this year.

“The talent and creativity of our partners, plus our iconic white cups, equals magic. I cannot wait to see how our partners bring this to life,” said Amy Alcala, Vice President of Partner Engagement and Communications.

Last year, Starbucks launched its first White Cup Contest and received almost 4,000 entries from customers in just three weeks. The winner, Brita Lynn Thompson, said hearing her art was chosen was “the happiest day” of her life. A store partner might be saying the same thing when his or her art is selected by early March.

“The iconic white cup is our billboard,” said Jim Hanna, Starbucks Director of Environmental Impact. “And the reusable cup is an important component of our overall waste reduction strategy.”

Starbucks $1 reusable cup, designed to look like the company’s paper cups, debuted in January of 2013. The plastic cup is sturdier than paper, but thinner than a typical tumbler with a lifespan of about 30 uses. The cups have interior lines to denote a “tall” or “grande” size. Customers receive a dime discount for each refill in the cup, so it pays for itself after 10 uses.

“Our partners are an extremely important element in the fabric of our culture and our merchandise is the perfect way for them to express their passion for our brand,” added Eric Akines, Director of Starbucks Global Merchandise. “I’m excited to see partners’ stories come to life through beautiful, emotional and engaging artwork.”

Do you know someone who works at a Starbucks in Philly? If so, encourage them to participate!

For more information on the contest, click here.

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