By Michelle Reese

Does the mention of sharks have you humming the JAWS soundtrack or singing “Baby Shark doo, doo, doo”? Either way, Philadelphia and the surrounding area is offering ways that you can celebrate Shark Week beyond watching the Discovery Channel’s favorite summer programming.

Discovery Channel’s Shark Week returns for its 31st year from July 28 to August 4, but Philly is starting to celebrate NOW!


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See Sharks Up Close

Adventure Aquarium in Camden is kicking off their 2nd annual Shark Summer on Thursday, July 25. The celebration will last though September 2 with baby sharks, new shark-themed programming and snacks, feeds, and more.

“We are excited to finally announce that we have baby sandbar sharks! Since this is such a rare occurrence for institutions similar to ours, we can’t wait to for our guests to see them themselves,” said Sara Frias, Director of Marketing and Sales at Adventure Aquarium. “With the all-new baby sandbar sharks, the largest collection of sharks on the East Coast, the only great hammerhead on exhibit in the United States, world’s longest Shark Bridge and more, Adventure Aquarium is the place to go for all things sharks this, this summer!”

Not only will visitors be able to see baby sharks, guests will also have exclusive opportunities to see native New Jersey sharks, interact with shark artifacts, get a glitter shark tattoo or face paint, and participate in new shows including “It’s Feeding Time” and Shark Trivia. The first 400 guests on Monday, July 29 through Friday, August 2 will receive commemorative shark fin foam hats.

Evil Genius (photo provided by Aversa PR)

Have a Drink

Field House on Filbert Street will be celebrating Shark Week by showing the Discovery Channel’s programs on their big screen TVs and offering drink specials all week long. Sip $4 Kona Big Wave and Dogfish Head 60 Minute drafts plus $5 Shark Bite drinks.

Evil Genius Beer Company in Fishtown is going all out with a week of beer driven, shark-themed craziness.

“Evil Genius loves sharks – especially the celebrity and guest of honor, Baby Shark,” said Evil Genius partner Trevor Hayward. “This fits right in our wheelhouse for using our creative juices and getting crazy around a fun theme and narrative. Shark Week is also something we all personally love and look forward to every year, and there’s no better place to to see what’s in the water than in Fishtown.”

Shark Week at Evil Genius kicks off on Saturday, July 27 with the new release of Baby Shark Doo Doo Doo Doo Doo Doo – a 4.4% Hazy Mosaic Pale Ale in cans. It will also resurface on draft as well – where it debuted in spring as a limited edition. Pail Ale Special Bucket o’ Sharks will feature a special four pack, on ice, in an Evil Genius Beach Bucket available – perfect for the Baby Shark fans! The beer will be available all through Shark Week – or until it sells out. Look for a special shark week craft cocktail at the bar – and look for Shark Week on the TV’s live in the Lab – on two projection units and behind the bar. They will also play vintage and recent campy shark-themed movies – Sharknado, Jaws, Finding Nemo and others.

Shark Week Jeopardy at Evil Genius on August 1

Play Trivia

On Thursday, August 1st, prove just how much of a Shark aficionado during Shark Week Jeopardy at Evil Genius. Come out to The Lab with your team and play head to head against others. Join host, Angry Trebek, and support the Schuylkill River Conservancy!

Help Save Sharks

Visit Adventure Aquarium during Shark Conservation Weekend Shark Conservation Weekend beginning Friday, August 2 through Sunday, August 4. Adopt a shark, participate in a Shark & Ray In-Water Encounter or spin the prize wheel to win a prize. A portion of the proceeds will benefit the AZA SAFE (Association of Zoos and Aquariums: Saving Animals from Extinction) Shark and Ray Conservation Action Plan. The program is committed toward saving sharks and rays, two species which are declining at an alarming rate. Donations will also benefit OCEARCH. The non-profit organization has a global reach for unprecedented research on great white sharks and other large apex predators.

While there might not be sharks in the river, you can help Evil Genius support local water preservation by participating in their .5K Shark Run. On Sunday, July 28, head to Evil Genius for a special .5K run (yes, that’s point 5). Proceeds will benefit Schuylkill River Restoration Fund.





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