After the winter we’ve had, it’d be nice to have a reason to celebrate something icy – rather than dread it. It looks like that reason is right around the corner with Rita’s First Day of Spring Free Italian Ice Giveaway!
Rita’s, for the 23rd year, will be celebrating the first day of spring by giving away free water ice to more than one million guests on Friday, March 20. Guests who visit their local store between noon and 9 p.m. that day will receive a free Italian Ice in Rita’s new, limited-edition first day of spring cups. All members of Rita’s Rewards – a mobile loyalty program allowing guests to earn rewards or “punches” by making purchases – will earn a free “punch” that day too.
As part of the springtime celebration, guests are encouraged to enter a photo contest hosted on the Rita’s Italian Ice Facebook page by sharing a photo of their “cool treat” via social media using #RitasFirstDayOfSpring. From March 20 to April 11, Facebook fans will be able to vote for their favorite picture, and each week a winner will be selected to win free Italian ice for a year. Everyone who votes for a picture will also be entered for a chance to win.
Here are some fun Rita’s facts to keep you entertained until the big day:
- 1992 marked Rita’s Italian Ice’s first-ever First Day of Spring Free Italian Ice Giveaway.
- Rita’s will give away Italian Ice to more people than the population of Vermont and Wyoming combined.
- It’s expected that more than 500,000 pounds of free Italian Ice will be given out as part of the beloved annual celebration, which is heavier than the weight of the Statue of Liberty.
- Rita’s top five most popular Italian Ice flavors are Mango, Cherry, Cotton Candy, Lemon and Swedish Fish®.
- Rita’s uses more than 300,000 pounds of mangoes annually to create its #1 Italian Ice flavor, Mango.
To find a Rita’s location near you, visit www.ritasice.com.
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