Making its first-ever appearance in Philadelphia, Jeep® is bringing Camp Jeep®, a unique, interactive, off-road experience, to consumers attending the 2013 Philadelphia Auto Show.
The 25,000-square foot exhibit will give Auto Show attendees a chance to experience the extreme off-road capabilities of Jeep vehicles directly on the show floor. The course will be comprised of several obstacles that simulate some of the rigorous testing that Jeep vehicles endure before customers get behind the wheel. This provides consumers a first-hand look at the capability standards of Jeep vehicles for Ground Clearance, Traction, Stability, Articulation and Suspension. The Jeep Test Track is an interactive adventure zone where professional 4×4 drivers allow riders to experience a Jeep’s both on and off-road capabilities. Product specialists will chauffeur participants in a Jeep Wrangler Unlimited, Wrangler Rubicon and Grand Cherokee to allow consumers to experience the capabilities of a Jeep.
The exhibit will also feature a thrilling, “can’t miss” hill climb where passengers experience the Jeep’s traction capabilities while climbing the 14-foot high, 35 degree Jeep Mountain, the icon of the ride. Riders are over 18 feet off the ground when they sit on top of Jeep Mountain. The track includes a 12 x 25-foot section of terrain simulating fallen logs measuring 18 inches in diameter and a 30-degree wedge to demonstrate the vehicle’s body articulation where attendees will experience the adrenaline rush of looking nearly straight up or straight down as they navigate the obstacle. Each ride is about 5 minutes long. Camp Jeep will be open during all hours of the Philadelphia Auto Show.
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